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The Ingenious Case of the Round Bright Orange Product

Nov 22, 2021 | News

Professor Marianthi Liapi, Architect/Research & Design Director from TUC TIE Lab, School of Architecture, Technical University of Crete, talks to ACS Athens students in the Incubator about reverse engineering. Using an orange in a design game inspired by Edith Ackermann and Bruno Munari, students examined why the round, bright, orange product is profoundly successful in design. The specific session about reverse engineering forms part of a series of insightful sessions delivered by industry experts to our students participating in the IKEA School Lab Program in the Future Academy of the Institute of ACS Athens. Interested to learn more, contact us.

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